Portal Provides ‘One Stop Shop’ for Latest News and Views
Pertinent to the Expanding Femtocell Community
Chelmsford, MA – November 19, 2008 – Airvana, Inc. (NASDAQ: AIRV), the company transforming the mobile experience, today announced the launch of the Femto Hub, an online resource for everyone interested in keeping up to date with the latest news and information coming out of the femtocell industry. The Femto Hub portal is on the web at http://www.femtohub.com.
“There is so much happening in the femtocell marketplace that it is hard to keep up with it all,” said Dave Nowicki, vice president, Marketing, Airvana. “That is why we are launching the Femto Hub as a valuable resource for the femtocell community that allows industry participants to get femtocell-specific news and information.”
The Femto Hub is designed to be the “center for femtocell news” and provides visitors with an easy-to-use portal that delivers information in a variety of ways. News and information on the site is categorized under topics including “Recent Articles,” “Femtos & 4G” and “Femto Blogs”. Visitors can sort on specific operators, organizations and people. There is even a section for femtocell-related job opportunities, and links to other femtocell-related sites on the web. The Femto Hub includes its own blog, where Airvana’s people will share their views on the industry. Content on the site is tagged and fully searchable, and visitors can also sign up for a daily email newsletter or subscribe to the site’s RSS feed. Visitors who choose to become more actively involved in the Femto Hub can register at the site and participate in threaded discussions about the news of the day.
“The value of the Femto Hub is not only efficient access to information,” continued Nowicki. “It is also the ability to provide a forum for members of the community to share their thoughts and insights into why the news is important.”
www.babelpr.com
Wednesday, 19 November 2008
E! gets “embed” with MirriAd
19th November 2008, London, UK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will see product placement and promotional messages digitally inserted into existing video content as if they were included in the original production.
In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognises that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.
“Successful content production and broadcast today demands fresh thinking to address a rapidly changing environment. In this new digital age, in which the viewer is increasingly in control, we need to investigate fresh ways to deliver the advertising opportunities that underpin the industry” said Dave Cassaro, President of advertising sales at Comcast Networks. “Traditional advertising still has its place but MirriAd’s innovative embedded advertising solutions enable us to realise new revenues from brand owners, without compromising the viewing experience.”
MirriAd CEO, Mark Popkiewicz, commented, “Product placement has traditionally been implemented pre-production and that approach is complex, expensive and uncertain. Nevertheless it is an advertising model that has always had the potential to produce significant returns for brands, content owners and broadcasters. MirriAd removes the complexity, expense and uncertainty by allowing for the identification, preview and assessment of opportunities prior to the relevant brand references being inserted. It is a sophisticated approach for what is an increasingly sophisticated broadcast and advertising environment.”
www.babelpr.com
In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognises that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.
“Successful content production and broadcast today demands fresh thinking to address a rapidly changing environment. In this new digital age, in which the viewer is increasingly in control, we need to investigate fresh ways to deliver the advertising opportunities that underpin the industry” said Dave Cassaro, President of advertising sales at Comcast Networks. “Traditional advertising still has its place but MirriAd’s innovative embedded advertising solutions enable us to realise new revenues from brand owners, without compromising the viewing experience.”
MirriAd CEO, Mark Popkiewicz, commented, “Product placement has traditionally been implemented pre-production and that approach is complex, expensive and uncertain. Nevertheless it is an advertising model that has always had the potential to produce significant returns for brands, content owners and broadcasters. MirriAd removes the complexity, expense and uncertainty by allowing for the identification, preview and assessment of opportunities prior to the relevant brand references being inserted. It is a sophisticated approach for what is an increasingly sophisticated broadcast and advertising environment.”
www.babelpr.com
Tuesday, 18 November 2008
Denny Wilkinson appointed Chief Operating Officer at MirriAd
18th November 2008, London, UK – MirriAd, the embedded advertising specialist, today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world. MirriAd’s solutions have now been adopted in both Hollywood and Bollywood where it is delivering a new advertising service that embeds advertising imagery into the content that is contextual and drives positive emotions from audiences.
Wilkinson has held senior executive positions in some of the leading advertising and media companies in the US including PVI Virtual Media Services, video ad management company BlackArrow Inc. and Time Warner subsidiary HBO. Prior to joining MirriAd, Wilkinson was CEO at etc.tv, the Canadian advertising on demand network which has delivered campaigns for major brands including General Motors, Ford Motors of Canada, Unilever, Procter and Gamble.
Wilkinson will report to MirriAd CEO, Mark Popkiewicz who said; “Denny’s wide ranging experience in the content and advertising market has given him huge insight into the potential opportunities for MirriAd. In particular, his US knowledge and expertise that he has developed over 25 years will be invaluable in developing the MirriAd business in one of the key worldwide markets.”
“The advertising and broadcast industries are struggling to make the established advertising models work in this digital age”, commented Wilkinson, “We have to accept that the consumer is increasingly in control of the viewing experience and able to avoid traditional advertising. MirriAd’s technology and solutions take account of the new industry dynamics by placing advertisers back in touch with their audiences whilst maintaining the uninterrupted viewing experience that the consumer clearly wants. That is a compelling proposition and one I am looking forward to implementing.”
www.babelpr.com
Wilkinson has held senior executive positions in some of the leading advertising and media companies in the US including PVI Virtual Media Services, video ad management company BlackArrow Inc. and Time Warner subsidiary HBO. Prior to joining MirriAd, Wilkinson was CEO at etc.tv, the Canadian advertising on demand network which has delivered campaigns for major brands including General Motors, Ford Motors of Canada, Unilever, Procter and Gamble.
Wilkinson will report to MirriAd CEO, Mark Popkiewicz who said; “Denny’s wide ranging experience in the content and advertising market has given him huge insight into the potential opportunities for MirriAd. In particular, his US knowledge and expertise that he has developed over 25 years will be invaluable in developing the MirriAd business in one of the key worldwide markets.”
“The advertising and broadcast industries are struggling to make the established advertising models work in this digital age”, commented Wilkinson, “We have to accept that the consumer is increasingly in control of the viewing experience and able to avoid traditional advertising. MirriAd’s technology and solutions take account of the new industry dynamics by placing advertisers back in touch with their audiences whilst maintaining the uninterrupted viewing experience that the consumer clearly wants. That is a compelling proposition and one I am looking forward to implementing.”
www.babelpr.com
Monday, 17 November 2008
MirriAd and Endemol join forces to deliver embedded advertising in India
17th November 2008, Mumbai, India – Embedded advertising specialist MirriAd, and Endemol, one of the world’s largest independent television production companies, have launched a joint venture to exploit embedded advertising opportunities in the Indian broadcast television market. Endemol’s broadcasting partners will now be able to deliver product and brand placement opportunities that are fully incorporated within core programming.
MirriAd’s patented ZoneSenseTM solution will be used to insert simple branded objects such as props, backdrops and signage, or sophisticated dynamic ads incorporating video and interactive elements, into video content. The brand references are seamlessly embedded and appear as if they had been incorporated in the original production. Embedded advertising provides broadcasters and advertisers with an entirely new way to expose brands to target consumers. It creates a compelling advertising environment in which the viewer is fully engaged. The brand references can’t be skipped or ignored - they are an intrinsic element of the viewing experience, rather than a distraction.
Endemol India’s head of corporate development & strategic business development Ankush Patel, commented, “Traditional product placement is a very well established and successful model in the Indian broadcast market but it is time consuming, the returns are difficult for advertisers to assess in the pre-production phase and the value inevitably diminishes over time. In contrast, embedding advertising within existing content takes us to a higher level of sophistication and removes the uncertainty and expense associated with the established model.
“MirriAd’s technology enables placement opportunities to be identified automatically and gives advertisers complete control over where and when their brand references appear. Furthermore, they have the opportunity to time insertions according to campaign requirements, just as they would with ‘slot’ based advertising.”
“Endemol’s credentials in the Indian market are very well established,” said Mark Popkiewicz, CEO of MirriAd. “Its ‘Bigg Boss’ and ‘Fear Factor’ productions are the flagship content that have taken Viacomm18’s ‘Colors’ channel to the number two spot in India in just ten weeks. That sort of success, and their established relationships, make Endemol the ideal partner to bring embedded advertising to one of the biggest broadcast television markets in the world.”
MirriAd's unique ZoneSenseTM technology allows any video to be automatically scanned for suitable advertising zones. These zones are then tracked frame by frame for the duration that they are visible, being tracked for motion, blur and brightness for every pixel within the frame. Any brand or image inserted into one of these pre-tracked zones inherits all of the same blur, reflection and brightness attributes of the original material, making the insertion look real and as though it was part of the original shoot.
Advertisers can view an inventory of video files looking for the video, or set of videos, that best meets their campaign needs. Using MirriAd's highly secure online services an advertiser may select their preferred zones, insert their brand images and view a low quality stream of the embedded advertising video before they commit to a final, high quality version.
www.babelpr.com
MirriAd’s patented ZoneSenseTM solution will be used to insert simple branded objects such as props, backdrops and signage, or sophisticated dynamic ads incorporating video and interactive elements, into video content. The brand references are seamlessly embedded and appear as if they had been incorporated in the original production. Embedded advertising provides broadcasters and advertisers with an entirely new way to expose brands to target consumers. It creates a compelling advertising environment in which the viewer is fully engaged. The brand references can’t be skipped or ignored - they are an intrinsic element of the viewing experience, rather than a distraction.
Endemol India’s head of corporate development & strategic business development Ankush Patel, commented, “Traditional product placement is a very well established and successful model in the Indian broadcast market but it is time consuming, the returns are difficult for advertisers to assess in the pre-production phase and the value inevitably diminishes over time. In contrast, embedding advertising within existing content takes us to a higher level of sophistication and removes the uncertainty and expense associated with the established model.
“MirriAd’s technology enables placement opportunities to be identified automatically and gives advertisers complete control over where and when their brand references appear. Furthermore, they have the opportunity to time insertions according to campaign requirements, just as they would with ‘slot’ based advertising.”
“Endemol’s credentials in the Indian market are very well established,” said Mark Popkiewicz, CEO of MirriAd. “Its ‘Bigg Boss’ and ‘Fear Factor’ productions are the flagship content that have taken Viacomm18’s ‘Colors’ channel to the number two spot in India in just ten weeks. That sort of success, and their established relationships, make Endemol the ideal partner to bring embedded advertising to one of the biggest broadcast television markets in the world.”
MirriAd's unique ZoneSenseTM technology allows any video to be automatically scanned for suitable advertising zones. These zones are then tracked frame by frame for the duration that they are visible, being tracked for motion, blur and brightness for every pixel within the frame. Any brand or image inserted into one of these pre-tracked zones inherits all of the same blur, reflection and brightness attributes of the original material, making the insertion look real and as though it was part of the original shoot.
Advertisers can view an inventory of video files looking for the video, or set of videos, that best meets their campaign needs. Using MirriAd's highly secure online services an advertiser may select their preferred zones, insert their brand images and view a low quality stream of the embedded advertising video before they commit to a final, high quality version.
www.babelpr.com
Thursday, 13 November 2008
BBC iPlayer and unlimited music download services on mobile devices could represent biggest challenge yet to cellular infrastructure
Operators need to boost capacity and get costs of data backhaul down if they are to keep up with consumer demand and reap the benefits in terms of increased profits
Cambridge, UK 13 November 2008 – Mobile backhaul networks – already under strain, will be tested to the limit by the launch of data hungry services such as the BBC’s mobile iPlayer (recently introduced on the Nokia N96) and unlimited music download offerings such as Sony Ericsson’s PlayNow which launches next year. This will challenge operators to stay one step ahead of their customers, by accurately pre-empting demand and ensuring there is sufficient backhaul capacity, particularly in the ‘last mile’ between the base station and core backbone network. If this issue is not addressed, bottlenecks and deteriorated quality of experience could result as operators are forced to limit bandwidth to subscribers at peak times.
Lance Hiley, VP Market Strategy at Cambridge Broadband Networks, comments: “Widespread availability of video and music changes the game for backhaul entirely. We only need to look at the popularity of video services such as YouTube and the iPlayer in the fixed line world, and the associated impact it has had on internet service providers, to see how it might affect wireless operators. This could result in mobile operators throttling data traffic unless they invest in backhaul technology that can dynamically allocate resources where it is needed.
Hiley adds: “Internet-ready mobile phones already account for over 90% of the UK contract phone market. We’re now seeing the last of the basic mobile devices which are being replaced with smartphone’s, each equipped with the ability to easily browse the full internet, receive emails and download content on the move. For mobile operators this represents an opportunity to capitalise on revenue from this data take up. However, at 30% of an average operator’s annual capital and operational expenditure, backhaul costs are already significant and unless operators invest in more efficient backhaul provision their ability to profit from data growth will be significantly compromised.”
Hiley concludes: “If we’re going to be consuming more and more music and video on our mobile devices, and it seems likely we will, operators will have to find new ways of adding capacity and ensuring that they have the capacity when and where they need it. There is no one size fits all approach but point-to-multipoint microwave is the only technology that dynamically allocates backhaul resources within the operators’ networks. This has been proved time and time again by the operators around the world who use it today. It can also be deployed and operated at around half the cost of conventional alternatives such as leased lines and point-to-point microwave.”
Cambridge, UK 13 November 2008 – Mobile backhaul networks – already under strain, will be tested to the limit by the launch of data hungry services such as the BBC’s mobile iPlayer (recently introduced on the Nokia N96) and unlimited music download offerings such as Sony Ericsson’s PlayNow which launches next year. This will challenge operators to stay one step ahead of their customers, by accurately pre-empting demand and ensuring there is sufficient backhaul capacity, particularly in the ‘last mile’ between the base station and core backbone network. If this issue is not addressed, bottlenecks and deteriorated quality of experience could result as operators are forced to limit bandwidth to subscribers at peak times.
Lance Hiley, VP Market Strategy at Cambridge Broadband Networks, comments: “Widespread availability of video and music changes the game for backhaul entirely. We only need to look at the popularity of video services such as YouTube and the iPlayer in the fixed line world, and the associated impact it has had on internet service providers, to see how it might affect wireless operators. This could result in mobile operators throttling data traffic unless they invest in backhaul technology that can dynamically allocate resources where it is needed.
Hiley adds: “Internet-ready mobile phones already account for over 90% of the UK contract phone market. We’re now seeing the last of the basic mobile devices which are being replaced with smartphone’s, each equipped with the ability to easily browse the full internet, receive emails and download content on the move. For mobile operators this represents an opportunity to capitalise on revenue from this data take up. However, at 30% of an average operator’s annual capital and operational expenditure, backhaul costs are already significant and unless operators invest in more efficient backhaul provision their ability to profit from data growth will be significantly compromised.”
Hiley concludes: “If we’re going to be consuming more and more music and video on our mobile devices, and it seems likely we will, operators will have to find new ways of adding capacity and ensuring that they have the capacity when and where they need it. There is no one size fits all approach but point-to-multipoint microwave is the only technology that dynamically allocates backhaul resources within the operators’ networks. This has been proved time and time again by the operators around the world who use it today. It can also be deployed and operated at around half the cost of conventional alternatives such as leased lines and point-to-point microwave.”
IMI acquires UK digital content delivery pioneer dx3
First move as part of an aggressive expansion plan in Europe to drive the next generation of converged content services working with partners including Sony BMG, Universal, EMI and Warner
London, November 13, 2008 – IMI, the Hyderabad, India-headquartered global provider of mobile value added services for content providers, mobile operators and media agencies, has today announced its acquisition of dx3, the London-based digital content delivery services provider which pioneered the first legal digital music downloads in Europe. Already well established in over 40 countries across Asia, Africa, Latin America and the Middle East, IMI’s acquisition of dx3 is the first step in an aggressive European expansion plan designed to establish the company as one of the largest managed service providers for digital content and converged value added services in the region.
The acquisition will combine IMI’s experience in the mobile sector, where it already enables 80 operator deployments globally to drive profitable new revenue streams, with dx3’s expertise in the web domain. dx3 has relationships with all of the world’s major music labels, a library of over two million music tracks and provides innovative marketing solutions to major brands and creative agencies including members of WPP and OMD. The arrangement will bring the combined services of the enlarged group under the IMI brand and see its carrier-grade DaVinci platform used as part of a managed service offering to power the mobile and online digital marketing initiatives of major brands, publishers and retailers across Europe.
Commenting on the acquisition, Vishwanath Alluri, the CEO and founder of IMI said “This is the first strategic acquisition in an aggressive European expansion. We see two key growth areas emerging. Firstly, converged media campaigns that use both mobile and online platforms. Secondly, ‘off deck’, direct to consumer mobile and fixed line operator promotions, working with big name brands to offer innovative offers and marketing inducements to their subscriber base. We are well positioned to exploit this growth with our innovative technology platforms and considerable experience in driving new revenue streams for our global customers.”
Anu Shah, formerly executive director dx3, now CEO IMI Europe adds: “The acquisition by IMI gives us fantastic access to a converged online and mobile platform that can glue together growing areas of the market such as digital music, social networking, advertising, user generated content and subscription services. dx3 and IMI believe offering these products under a managed service model offers the best risk / return profile for our clients as evidenced by our growth over the last year. Together we are now in a great position to design and deploy compelling new products and services on a pan-European basis.”
The acquisition is effective immediately and will increase IMI’s headcount to more than 380 around the world.
www.babelpr.com
London, November 13, 2008 – IMI, the Hyderabad, India-headquartered global provider of mobile value added services for content providers, mobile operators and media agencies, has today announced its acquisition of dx3, the London-based digital content delivery services provider which pioneered the first legal digital music downloads in Europe. Already well established in over 40 countries across Asia, Africa, Latin America and the Middle East, IMI’s acquisition of dx3 is the first step in an aggressive European expansion plan designed to establish the company as one of the largest managed service providers for digital content and converged value added services in the region.
The acquisition will combine IMI’s experience in the mobile sector, where it already enables 80 operator deployments globally to drive profitable new revenue streams, with dx3’s expertise in the web domain. dx3 has relationships with all of the world’s major music labels, a library of over two million music tracks and provides innovative marketing solutions to major brands and creative agencies including members of WPP and OMD. The arrangement will bring the combined services of the enlarged group under the IMI brand and see its carrier-grade DaVinci platform used as part of a managed service offering to power the mobile and online digital marketing initiatives of major brands, publishers and retailers across Europe.
Commenting on the acquisition, Vishwanath Alluri, the CEO and founder of IMI said “This is the first strategic acquisition in an aggressive European expansion. We see two key growth areas emerging. Firstly, converged media campaigns that use both mobile and online platforms. Secondly, ‘off deck’, direct to consumer mobile and fixed line operator promotions, working with big name brands to offer innovative offers and marketing inducements to their subscriber base. We are well positioned to exploit this growth with our innovative technology platforms and considerable experience in driving new revenue streams for our global customers.”
Anu Shah, formerly executive director dx3, now CEO IMI Europe adds: “The acquisition by IMI gives us fantastic access to a converged online and mobile platform that can glue together growing areas of the market such as digital music, social networking, advertising, user generated content and subscription services. dx3 and IMI believe offering these products under a managed service model offers the best risk / return profile for our clients as evidenced by our growth over the last year. Together we are now in a great position to design and deploy compelling new products and services on a pan-European basis.”
The acquisition is effective immediately and will increase IMI’s headcount to more than 380 around the world.
www.babelpr.com
Tuesday, 11 November 2008
Telegent’s top five tips to beating the operator capex crunch
Telegent’s top five tips to beating the operator capex crunch
Managing capital expenditure is standard housekeeping in tough economic times, as ABI Research pointed out in its recent report, Mobile Operator Capital Expenditure Analysis (www.tinyurl.com/6mqsje). Mobile network operators are not immune and they are facing tough credit conditions that will inevitably lead to pressure on capital expenditure. According to ABI, operators are now under pressure to deliver innovative new applications and services such as mobile TV, music downloading and social networking, while reserving capital expenditure for essentials such as upgrades to infrastructure and the installation of new equipment.
“Despite the downturn in the global economy, the telecom services market is becoming even more competitive - operators cannot afford to stop innovating and offering new applications and services,” commented Weijie Yun, president of CEO of Telegent Systems, the company that makes television mobile. “But innovative new services don’t always need to have a massive impact on capital expenditure. Mobile TV, one of the services most in demand by mobile consumers, can be delivered right now, and without any significant investment in infrastructure.”
Telegent’s approach to launching mobile TV in the credit crunch:
1. Make use of existing services and networks in a new fashion. Many global operators like Vodafone, Telefonica, Orange, MTN, America Movil and T-Mobile are targeting emerging markets. In these markets, the existing broadcast network is there for the taking, analogue will not be switched off for a long time, so rather than spend millions rolling out new mobile TV-specific networks, make it possible for consumers to buy handsets that can receive the existing analogue signal.
2. Don’t add to your traffic load if you don’t need to. It would require a significant investment to upgrade a mobile network to support TV services over data in scale, and the cost of shifting the data generated by mobile TV is substantial. On the other hand, using the existing broadcast signal wouldn’t add to the traffic load at all, freeing the space and money up for other services – this is just one of the way operators can resort to alternative strategies to make their capex dollars go further.
3. Do it now. In a highly competitive market, operators need to get services to market as soon as possible. Handsets capable of reliable delivery of analogue TV exist right now. Those worldwide markets that don’t currently have a comprehensive mobile TV service could have one up and running in weeks - the network and the content both exist and they are both proven.
4. Attract new customers, grow revenues and reduce churn. Consumers love new services when the content is compelling and it’s free, or available at a low cost. Mobile TV that makes use of the existing broadcast network delivers on both fronts. In addition, it stimulates consumers to use more SMS and voice services as their handset becomes their main entertainment device.
5. Prepare the ground for paid for services and other revenue models. Free mobile TV doesn’t cannibalise the opportunity to earn revenue from paid for services, it enhances it. It gets consumers used to watching TV on mobile devices and opens the door to tiered services – the same model as mainstream broadcast television.
www.babelpr.com
www.telegent.com
Managing capital expenditure is standard housekeeping in tough economic times, as ABI Research pointed out in its recent report, Mobile Operator Capital Expenditure Analysis (www.tinyurl.com/6mqsje). Mobile network operators are not immune and they are facing tough credit conditions that will inevitably lead to pressure on capital expenditure. According to ABI, operators are now under pressure to deliver innovative new applications and services such as mobile TV, music downloading and social networking, while reserving capital expenditure for essentials such as upgrades to infrastructure and the installation of new equipment.
“Despite the downturn in the global economy, the telecom services market is becoming even more competitive - operators cannot afford to stop innovating and offering new applications and services,” commented Weijie Yun, president of CEO of Telegent Systems, the company that makes television mobile. “But innovative new services don’t always need to have a massive impact on capital expenditure. Mobile TV, one of the services most in demand by mobile consumers, can be delivered right now, and without any significant investment in infrastructure.”
Telegent’s approach to launching mobile TV in the credit crunch:
1. Make use of existing services and networks in a new fashion. Many global operators like Vodafone, Telefonica, Orange, MTN, America Movil and T-Mobile are targeting emerging markets. In these markets, the existing broadcast network is there for the taking, analogue will not be switched off for a long time, so rather than spend millions rolling out new mobile TV-specific networks, make it possible for consumers to buy handsets that can receive the existing analogue signal.
2. Don’t add to your traffic load if you don’t need to. It would require a significant investment to upgrade a mobile network to support TV services over data in scale, and the cost of shifting the data generated by mobile TV is substantial. On the other hand, using the existing broadcast signal wouldn’t add to the traffic load at all, freeing the space and money up for other services – this is just one of the way operators can resort to alternative strategies to make their capex dollars go further.
3. Do it now. In a highly competitive market, operators need to get services to market as soon as possible. Handsets capable of reliable delivery of analogue TV exist right now. Those worldwide markets that don’t currently have a comprehensive mobile TV service could have one up and running in weeks - the network and the content both exist and they are both proven.
4. Attract new customers, grow revenues and reduce churn. Consumers love new services when the content is compelling and it’s free, or available at a low cost. Mobile TV that makes use of the existing broadcast network delivers on both fronts. In addition, it stimulates consumers to use more SMS and voice services as their handset becomes their main entertainment device.
5. Prepare the ground for paid for services and other revenue models. Free mobile TV doesn’t cannibalise the opportunity to earn revenue from paid for services, it enhances it. It gets consumers used to watching TV on mobile devices and opens the door to tiered services – the same model as mainstream broadcast television.
www.babelpr.com
www.telegent.com
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